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Sounscapes: Bentley Motors x RCA

CONTEXT

SOUNDSCAPES: A collaborative project undertaken with the Royal College of Art and Bentley Motors .

I collaborated with Mobility Experience Designer Irene Chiu to ideate and realise 3 colour and material schemes for the brief. The project involved a lot of iterations and understanding the Bentley customer, making sure that the design was suitable for the brand.

In short, Irene’s concept focused on the creation of an autonomous vehicle in which the user can choose what sounds he/she can hear and filter out to make the driving experience most pleasurable. The sound of traffic can be canceled, whilst the sounds of birds chirping or a gentle breeze can be emphasised, or whatever the user wishes.

I proposed 3 interior schemes for different demographics of the Bentley customer. With the common denominator on creating a user experience that is ‘contemplative and tranquil’ throughout all of them.

My focus was on design iterating, concept development, mood boarding, personas & mockups, visual design as well as the physical creation of the 3 final digital mockups.

I highly valued the collaborative nature of this project, and Irene was fantastic to work with throughout.


E A R L Y I D E A T I O N

oasis metropolis mood board.jpg
sacred silence moodboard.jpg

2 of 3 early ideas. I took inspiration from my surroundings, going out to various locations- urban and rural. Immersing myself in the sounds, i recorded they way they layered with one another, how one sound faded out as another violently came crashing in. Also looking at key visual indicators of the particular setting to inform the aesthetics of the design.

Once we started to look at sourcing materials, we felt the colours were not distinguishable enough between the 3 targeted demographics.

Left: Oasis Metropolis (51,5073N 0.1657W). Inspired by Hyde Park, London (image sources 1, 2, 3, 4, 5, 6)
Right: Sacred Silence. Inspired by Kyoto Gardens, London, at 8am (image sources 1, 2, 3, 4, 5)


I felt it necessary to create personas for the 3 users. Focusing on age range, lifestyles, Brands and more to inform the relevancy of the final designs.


 
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image sources 1, 2, 3, 4, 5, 6

 
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image sources 1, 2, 3 , 4, 5, 6

 
 
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image sources 1, 2, 3, 4, 5

These personas were heavily built on brand associations. I felt it appropriate to create such vivid descriptions of the brands that these personas relate to in order to tell a full story of the luxury customer for the designs.


 
 
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Rendering of ‘MIST’. Interior design and Rendering:  Irene Chiu

Rendering of ‘MIST’. Interior design and Rendering: Irene Chiu