A speculative self lead project i created before starting within the design team at Land Rover.
I conceptualised a collaboration between Range Rover Bespoke, and fine jewellery brand Van Cleef & Arpels, centred around their signature ‘Alhambra’ collection. The project was to be in response to women recently being allowed to drive in Saudi Arabia. Van Cleef & Arpels was chosen as the collaborative brand due to research i gathered during my Masters thesis (Aesthetic, Culture & Consumption with a focus on GCC states)
* neither brand was affiliated with this project *
I focused on Design Strategy, UX processes and visual design. This is a snapshot of the work produced.