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Clover

 

CONTEXT

A speculative self lead project i created before starting within the design team at Land Rover.

I conceptualised a collaboration between Range Rover Bespoke, and fine jewellery brand Van Cleef & Arpels, centred around their signature ‘Alhambra’ collection. The project was to be in response to women recently being allowed to drive in Saudi Arabia. Van Cleef & Arpels was chosen as the collaborative brand due to research i gathered during my Masters thesis (Aesthetic, Culture & Consumption with a focus on GCC states)

* neither brand was affiliated with this project *

I focused on Design Strategy, UX processes and visual design. This is a snapshot of the work produced.

 
 
 
clover abstract site.jpg
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alhambra site.jpg
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the heard whisper.jpg

image sources 1, 2, 3, 4, 5

The delicate roar.jpg

image sources 1, 2, 3, 4, 5 , 6

final material board DOOR delicate roar.jpg